06
Fitness Coaching Platform
Role
Full-Stack Developer
Platform
Web
Focus
Lead Qualification
Overview
An online fitness coach needed a site that qualified leads before a sales call, so time was only spent on serious prospects.
The Challenge
Inquiries were coming in unqualified — the coach was spending hours on calls with people who weren't ready to commit.
The Approach
I built a short qualifying application flow ahead of the booking calendar, filtering intent before a call ever gets scheduled.
What I Built
- Multi-step application form with qualifying questions
- Calendar booking gated behind application completion
- Results-focused landing page with client transformations
- CMS-managed testimonials and program content
Key Features
Qualifying FunnelGated CalendarTransformation GalleryCMS Testimonials
Technology
Next.jsTypeScriptSanityTailwind CSS
Results & Outcome
0.0× more qualified leadsSales call show-up and close rates both improved after unqualified inquiries were filtered out pre-booking.
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